Sales

Not a Member? Sales & Marketing Management Magazine Feature Stories March 28, 2008 Mahan Khalsa, VP of the FranklinCovey Sales Performance Group, rewrites the selling playbook. March 28, 2008 Sales professionals are a mobile lot by nature—a status quo that hasn't exactly been threatened by technology's nonstop march. Indeed, if you're looking for the embodiment of the word mobility, the cell phone-, laptop- and PDA-tethered sales force of the 21st Century pretty much fits the bill. March 28, 2008 Out of all your responsibilities, the ability to get the very most out of your salespeople is where you can make the greatest contribution to your company. February 25, 2008 A table of contents for easy reference to finding Sales & Marketing Management's Jan/Feb 2008 print articles online. In This Issue THE PITCH SALES STRATEGY March 28, 2008 Lead generation has come a long way from business cards in a fishbowl. February 25, 2008 There is no doubt that involving the CEO or other senior management in sales can break an impasse or raise the level of the sales conversation. But just because the CEO leads the organization doesn't necessarily make him or her an effective salesperson. MARKETING STRATEGY March 28, 2008 More business technology marketers use trade shows to generate leads than any other marketing tactic. According to a 2007 CMP survey, over 75% of respondents use trade shows for this purp...