Advertising to Baby Boomers All sorts of information about the history and current trends in advertising and marketing to this unwieldy and diverse demographic - along with a bit of publicity for my book . And the business blog for , a creative and consulting firm specializing in the 50+ Market. 4.24.2008 A Deep, Download-Worthy Report on Global Branding and have released a deep, download-worthy report on worldwide Brands: (PDF) The BrandZ Ranking is the result of Millward Brown Optimors robust brand valuation methodology. Ours is the first brand ranking to combine analysis of financial data with primary research findings. We do this because brand value depends on consumer sentiment as well as on a companys ability to translate that sentiment into shareholder value. unpacks it all on his blog: To my mind, while the numbers may sound less impressive, the performance of brands like McDonalds, Colgate and Tide is even more compelling. They are a testimony to the fact that innovation and adaptation are the lifeblood of successful global brands.I have a thick, lumpy anti-branding chapter in my book. Its not really about the death of brands - but warns readers about so-called branding experts who tell you they can ‘brand your new product out of thin air. This report shows you that with few exceptions its hard work - requiring research, advertising, marketing, PR. All the grubby stuff. For example, McDonald...
